About Immigrant’s Alphabet (Азбука Иммигранта США)

Our Story

Founded in 2019 by Ivan Dyakov, Immigrant’s Alphabet (Азбука Иммигранта США) began as a small Facebook group created to help Russian-speaking families understand how life and immigration work in the United States.

Today it has grown into one of the largest and most trusted online communities for immigrants from Eastern Europe and the post-Soviet region — with over 160,000 members and more than 10 million organic monthly views across Facebook, Instagram, Telegram, and YouTube.

Our Mission

To make information about living and immigrating to the United States simple, accurate, and accessible to everyone who speaks Russian.

We believe that every newcomer deserves to feel confident, informed, and supported — from the first visa form to the first rented apartment, from the first job to full integration into American life.

Operating under the motto «Мы Объединяем Страны и Континенты» (We Unite Countries and Continents), Immigrant’s Alphabet has established itself as a comprehensive resource for immigration information, cultural adaptation, and community building for the Russian-speaking diaspora in America.

Platform Identity

Name: Азбука Иммигранта США (Immigrants Alphabet USA)
Founded: 2019
Founder: Ivan Dyakov
Website: azbuka.co
Tagline: «Мы Объединяем Страны и Континенты» (We Unite Countries and Continents)

Who We Serve

Our readers are Russian-speaking immigrants and future immigrants who seek trustworthy, human-centered information about the United States.

The community includes people from Russia, Ukraine, Belarus, Kazakhstan, the Baltics, and the broader Eastern European diaspora, now living in cities across America.

Whether someone is applying for a visa, waiting for a Green Card, or already building a life in the U.S., Immigrant’s Alphabet provides clarity, structure, and community in their own language.

Community Demographics

Size: 160,000+ followers across all social media platforms
Geographic Distribution: Approximately 60% located in the United States
Age Range: Primarily 30+ years old
Economic Status: Middle to above-average income
Primary Language: Russian-speaking immigrants and prospective immigrants
Origins: Russia, Ukraine, Belarus, Kazakhstan, Baltic states, and broader Eastern European region

Community Members Include

Current Russian-speaking immigrants living in the United States
Prospective immigrants preparing to relocate to America
Russian-speaking professionals seeking work opportunities in the USA
Students and families navigating the American education system
Business owners and entrepreneurs in the immigrant community
Families going through visa processes and Green Card applications
Individuals working toward U.S. citizenship

Platform Reach & Engagement

Performance Metrics

Total Audience: 160,000+ followers
Monthly Organic Reach: Up to 10 million impressions
US-Based Audience: ~60% of total community
Facebook Engagement: 50,401 likes with active daily engagement (1,254+ people talking about content)

Social Media Presence

Facebook:

Main page: Азбука Иммигранта США
Multiple city-specific groups including
Community-focused discussions and networking

Instagram: @azbuka_usa

Announcements and news updates
Visual content and stories
No advertising in main feed

Telegram: АЗБУКА ИММИГРАНТА | США

Real-time announcements
News updates and articles
Direct community engagement

YouTube:

Video content and educational materials
Cultural content and interviews

What We Do

Immigrant’s Alphabet is more than a website — it’s a community built around trust, education, and real experience.

Practical Resources

How to find housing, open a bank account, get medical insurance, pay taxes, or enroll children in school. Our guides include:

Housing and Real Estate: Finding apartments, understanding leases, and navigating the rental market
Financial Services: Opening bank accounts, building credit, managing finances
Healthcare Navigation: Understanding insurance options and the medical system
Daily Life Tips: Life hacks for adapting to American systems and culture
Business Development: Resources for entrepreneurs and small business owners

News and Policy Updates

Verified immigration news, including USCIS, DOS, and DHS announcements, visa lotteries, and regulation changes. We monitor:

Current policy changes affecting immigrants
Official government announcements
Immigration reform developments
Visa lottery updates and deadlines

Education Resources

Comprehensive guidance for families navigating the American education system:

School System Navigation: Understanding primary, secondary, and higher education
College Admissions: Step-by-step guidance for university applications
Credential Evaluation: Diploma assessment and recognition processes
Language Requirements: TOEFL, SAT, and other standardized tests
Student Visas: F-1 visa information and requirements
Financial Aid: Scholarships, grants, and funding opportunities
Cost Analysis: Understanding the true cost of American education

Employment and Career Development

Job Search Strategies: Finding work in the American job market
Work Visa Requirements: Understanding employment-based immigration
Career Development: Professional growth and networking
Industry-Specific Advice: Tailored guidance for various professions

Life Stories and Culture

Real immigrant stories, cultural adaptation advice, and insights into everyday American life:

Personal experiences and success stories
Cultural adaptation strategies
Understanding American customs and etiquette
Free and affordable entertainment options
Weekend activities and family-oriented recommendations
Interesting facts about American life and culture

Community Support

A safe space to ask questions, share experience, and connect with others who’ve taken the same journey:

Active discussions on adaptation challenges
Peer-to-peer support and advice
Local networking opportunities
Shared experiences from community members

Cultural Content

Concert Announcements: Russian-speaking artists performing in the USA
Cultural Events: Festivals and community gatherings
Entertainment News: Keeping the community connected to cultural happenings

Advertising Services

Overview

Азбука Иммигранта operates its own advertising platform, offering direct access to the Russian-speaking immigrant community without intermediaries. The platform emphasizes understanding how to communicate effectively with their audience to generate genuine engagement and response.

Client Portfolio

Total Clients Served: 130+ satisfied clients
Client Categories:
- Legal and immigration companies
- OTT providers and TV channels
- Marketing and software companies
- English language schools
- IT bootcamps and coding schools
- Local businesses targeting Russian-speaking communities
- National brands seeking immigrant audiences

Advertising Formats

Standard Options:

Social media posts (native advertising)
Banner advertisements
Featured/pinned posts with priority placement
«Admin Recommendation» tags for increased credibility
Curated compilations and listicles
Special collaborative projects with advertisers

Premium Package («Эксклюзив»):

Up to 150 advertising post placements per month
Publications across Facebook groups and news pages
Minimal advertising density for maximum attention
Post pinning and featured placement
Banner headers
Multiple weekly publications during prime time
Native articles and promotional campaigns developed collaboratively
Projected reach: up to 10 million impressions per month

Payment & Policies

Payment Method: PayPal (secure, with buyer protection)
Bartering: Available for discussion
Publishing Rules:
- No artificial promotion or manipulation (e.g., «bump» comments)
- Violations result in removal without refund

Prohibited Content:

Fortune tellers and psychics
Lotteries and casinos
Illegal businesses
Fundraising campaigns
Promotion of third-party Facebook groups

Content Strategy

Editorial Approach

The platform maintains a balanced mix of:

Practical, actionable advice
Cultural and entertainment content
Educational resources
Community news and updates
Personal stories and experiences

Content Quality

Focus on relevant, timely information
Addresses common challenges faced by immigrants
Provides both planning resources (for prospective immigrants) and adaptation guidance (for current residents)
Balances serious topics (visas, legal issues) with lighter content (entertainment, cultural events)

Language & Tone

Professional yet accessible Russian language
Supportive and community-oriented tone
Practical and solution-focused content
Culturally sensitive to both Russian and American contexts

Community Building

Regional Communities

The platform has developed city-specific groups to facilitate local networking and information sharing, including:

New York City
Charlotte, North Carolina
Other major metropolitan areas with significant Russian-speaking populations

Community Engagement

Active discussions on adaptation challenges
Peer-to-peer support and advice
Local meetups and networking opportunities
Shared experiences and success stories

Value Proposition

Direct connection to Russian-speaking community in America
Broad interest coverage spanning all aspects of immigrant life
Trusted source of information and community support
Bridge between Russian culture and American life

Competitive Advantages

Scale: One of the largest Russian-speaking immigrant communities in the USA with 160,000+ members
Engagement: Up to 10 million monthly organic impressions demonstrates active, engaged audience
Trust: Established reputation with 130+ advertising clients and years of content creation
Expertise: Deep understanding of immigrant needs and challenges
Comprehensive Coverage: Full spectrum of topics from legal immigration to cultural adaptation
Direct Access: No intermediaries for advertising, reducing costs and improving targeting
Multi-Platform: Presence across all major social media platforms
Community-Driven: Focus on genuine community building rather than just content distribution

Our Values

Accuracy over hype. We publish verified information based on official U.S. government sources and legal expertise. Every piece of content is researched and fact-checked to ensure our community receives reliable, trustworthy information.

Accessibility. We translate complex legal and social systems into plain, practical Russian. Immigration law and American bureaucracy can be overwhelming — we break it down into understandable, actionable steps.

Community first. We listen to our readers and grow together through shared experience. This platform was built by immigrants, for immigrants, and continues to evolve based on the real needs of our community members.

Integrity. We are not a law firm or paid consultant. Our mission is education and empowerment. While we provide comprehensive information, we always encourage consulting with qualified legal professionals for individual cases.

Our Founder

Ivan Dyakov is a U.S.-based entrepreneur and law school student who founded Immigrant’s Alphabet in 2019 after seeing how many newcomers struggled with misinformation and isolation.

Drawing on his own immigration journey and professional background in sales, marketing, and legal communication, Ivan built a digital ecosystem that connects verified knowledge with real human stories.

What began as a small Facebook group has transformed into a thriving community of over 160,000 members. Ivan’s vision was simple but powerful: create a trusted resource where Russian-speaking immigrants could find accurate information and genuine support during one of life’s most challenging transitions.

Today, he continues to lead the project as a volunteer founder, developing new media formats, collaborating with immigration attorneys, and expanding the platform’s educational reach. His commitment to the community remains unwavering — ensuring that every immigrant has access to the knowledge and support they need to succeed in America.

Historical Context & Evolution

2019: Ivan Dyakov founded Immigrant’s Alphabet as a small Facebook group to help Russian-speaking families understand U.S. immigration and life in America.

Growth Journey:

From a single Facebook group to a multi-platform media ecosystem
Expansion to Instagram, Telegram, and YouTube
Development of comprehensive content library covering all aspects of immigrant life
Establishment of city-specific community groups (New York, Charlotte, and others)
Building partnerships with immigration attorneys and service providers
Growth to 160,000+ members with 10+ million monthly organic impressions

Current Status:

One of the largest Russian-speaking immigrant communities in the United States
Trusted source serving 130+ advertising partners
Comprehensive resource library with years of archived content
Active community engagement across multiple platforms
Continuous expansion of educational offerings and regional presence

Future Direction

Based on current operations, the platform appears positioned for:

Continued community growth and engagement
Expansion of city-specific groups to more metropolitan areas
Enhanced content offerings addressing evolving immigrant needs
Deeper partnerships with service providers
Potential expansion into new content formats and platforms

Newsletter & Updates

The platform operates a regular newsletter service providing:

Latest news affecting Russian-speaking immigrants
Practical advice and life hacks
Community updates and announcements
Cultural event information

Subscription: Available through the website at azbuka.co

Join the Community

If you’re just starting your U.S. immigration journey or already living in America, Immigrant’s Alphabet will help you understand each step clearly — in your own language and at your own pace.

Together, we’re building a smarter, kinder, and better-informed immigrant community.

Connect With Us

Website: https://azbuka.co
Advertising Information: https://azbuka.co/ads
Facebook: Азбука Иммигранта США
Instagram: @azbuka_usa
Telegram: t.me/azbuka_immigranta
YouTube: АЗБУКА ИММИГРАНТА channel

Subscribe to our newsletter for the latest news, advice, and life hacks about living in the USA. Get regular updates delivered directly to you with:

Immigration news and policy updates
Practical advice and tips
Community announcements
Cultural event information

Subscribe at: azbuka.co

In Summary

From its humble beginnings in 2019 as a small Facebook group, Immigrant’s Alphabet (Азбука Иммигранта США) has grown into one of the most vital resources in the Russian-speaking immigrant ecosystem in the United States.

Founded by Ivan Dyakov with a clear vision to combat misinformation and isolation, the platform has evolved into a comprehensive digital ecosystem serving over 160,000 community members with more than 10 million monthly organic impressions.

By providing accurate, accessible information and fostering genuine community connections, Immigrant’s Alphabet offers practical guidance on every aspect of immigrant life — from initial visa applications to full cultural integration. The platform’s commitment to verified information, plain-language explanations, and community-first values has established it as a trusted companion for Russian speakers navigating the American experience.

Whether helping a family understand the school system, guiding a professional through work visa requirements, or simply connecting immigrants who share similar experiences, Immigrant’s Alphabet continues to fulfill its mission of uniting countries and continents through information, community, and unwavering support.

As the platform continues to grow and evolve, it remains true to its founding principle: every newcomer deserves to feel confident, informed, and supported as they build their new life in America.

Important Disclaimer

Immigrant’s Alphabet is an educational platform and community resource. We do not provide legal advice, financial advice, or professional consulting services.

The information shared on our website, social media channels, and community platforms is for educational and informational purposes only. While we strive for accuracy and regularly consult official sources, immigration law is complex and individual circumstances vary significantly.

For legal matters: Always consult with a licensed immigration attorney or accredited representative for advice specific to your situation.

For financial matters: Consult with qualified financial advisors, tax professionals, or certified accountants for personalized guidance.

Our role is to educate, inform, and connect — empowering you with knowledge so you can make informed decisions and ask the right questions when working with qualified professionals.